Screened as part of NZIFF 2004
Super Size Me 2004
This is the documentary that caused a sensation at Sundance and allegedly inspired McDonald’s to discontinue its ‘super size’ promotions as a pre-emptive measure.
“What would happen if you ate nothing but fast food for an entire month? In Super Size Me, a scathingly tongue-in-cheek documentary of epic ‘portions’, filmmaker Morgan Spurlock does just that and embarks on the most perilous journey of his life. The rules? For 30 days he can’t eat or drink anything that isn’t on McDonald’s menu; he must wolf three squares a day; he must consume everything on the menu at least once and supersize his meal if asked… Spurlock’s grueling drive-through diet spirals him into a physical and emotional metamorphosis that is downright harrowing and will make you think twice about picking up another Big Mac. A fascinating and truly alarming film, peppered with irreverent music and hilarious graphics, Super Size Me chomps into the legal, financial and physical costs of America’s hunger for fast food.” — David Courier, Sundance Film Festival