Screened as part of NZIFF 2010

Candyman 2010

Directed by Costa Botes

Wellington filmmaker Costa Botes (Forgotten Silver) tells the story of David Klein who in 1976 invented the Jelly Belly, now a billion-dollar enterprise from which he earns barely anything. “Sweet and surprising.” — Hot Docs

75 minutes DigiBeta

Director, Photography, Editor


Bert Klein
Jennifer Klein
Costa Botes


Tom McLeod


David Klein
‘Weird’ Al Yankovic
Mike Douglas
Bert Klein


Slamdance 2010


Wellington filmmaker Costa Botes, co-director of Forgotten Silver, turns his attention to a real-life unsung pioneer in this portrait of the Los Angeles man who, in 1976, invented a Reagan-era sensation: the smaller, tastier jelly bean. Showing time-honoured Kiwi disdain for pushiness, Botes heaps kudos on this sweet American dreamer for missing the bus from small business to big. — BG.

“David Klein still believes you only need to be a genius for 15 minutes in order to be successful. This eccentric candy inventor’s once-in-a-lifetime epiphany came in 1976… The gourmet candy with realistic flavours revolutionized the industry and became a pop culture phenomenon. Jelly Belly has grown into a billion-dollar enterprise, but David’s unusual business decisions and shocking displays of altruism have left him deliberately erased from the company’s history with just a fraction of his potential earnings. Sweet and surprising, Candyman is a cautionary tale about a man who had to choose between a big idea and a bigger heart.” — Sarafina DiFelice, Hot Docs